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ROSHEN
KSA Commercial Platform
ROSHEN Global · Company facts
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factories in Ukraine & Lithuania
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ROSHEN brand stores
№1 among regional food brands — YouGov Brand Footprint 2026
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Sales Dashboard — ROSHEN KSA

— • — Salesmen • — Customers • — Items

Live
Date Range
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NSM 0
Supervisor 0
Roshen Manager 0
Region 0
Channel 0
Branch 0
Category 0
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Family 0
Salesman 0
Current Salesman 0
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Customer Analysis

Enterprise customer intelligence — obeys every global filter (date, branch, region, manager, NSM, salesman, customer, channel, category).

Executive Insights (auto-generated from the filtered dataset)
Executive Summary
Dynamic Pareto Analysis
60%
ABC Classification
Customer Segmentation
Customer Health (thresholds configurable)
Top Customers & Movers
Customer Ranking
Monthly Sales Matrix (Net Sales & invoice count per month — scroll horizontally)

Sales Coverage Map

Geographic sales coverage — obeys every global filter (date, branch, region, manager, salesman, customer, channel, NSM, category). ● purchased in period · ● zero invoices.

Active (purchased) Zero invoicesBubbles cluster automatically; zoom in for individual customers.
Customer Coverage List
No Stock Data Loaded
Use Data Management → Upload Stock Report to load a stock snapshot.

The dashboard will automatically:
• Parse stock by SKU × Warehouse × Batch
• Generate Expiry Alerts (0-30d, 31-60d, 61-90d)
• Build SKU × Warehouse stock distribution matrix (sorted by 90d sales)
• Flag At-Risk SKUs (zero sales / very low sales-to-stock ratio)
✨ Showing All Data
Overview
Sales performance
Geography
Customers
Products
SKU Matrix
Customer Matrix
Sales Team
My day
Action Center

Deep-Dive Profiles

Get a complete 360° view of any salesman, product, or month. Click a card below to start your analysis — full data, no filters applied.

— reps

Salesman 360°

Complete performance breakdown for each sales representative — monthly trends, customer portfolio, SKU mix, and KPIs.

Monthly trend Customers SKUs KPIs
Open Salesman Profile →
— customers

Customer 360°

Search any customer by Name or Account. See first/last purchase, days idle, full SKU breakdown, monthly trend, and full transaction history.

Search by Name/Acct First & Last buy ⏱️ Days idle SKU history
Open Customer Profile →
— invoices

Invoice Lookup

Search any invoice number to view a clean, print-ready invoice with header, line items, and totals. Free goods are highlighted.

Find any invoice Free goods marked Print-ready Totals + Discount
Open Invoice Search →
— categories

Category 360°

Pick any item category and filter by NSM, Supervisor, Salesman & Date. See SKU breakdown, top customers, top salesmen, and monthly trend.

Filter by NSM By Supervisor By Salesman By Date Range
Open Category Profile →
— SKUs

SKU 360°

Full product analysis — see which salesmen drive each SKU, top buying customers, and channel mix at a glance.

Monthly trend Salesmen Channels Customers
Open SKU Profile →
— months

Month 360°

Drill into any specific month — daily sales pattern, top performers, regional and channel breakdown with MoM comparison.

Daily trend Top 15 Region MoM%
Open Month Profile →

Lost Customers Analysis

Identify and recover customers who haven't ordered recently. Reference date: —

⏱️ Days Since Last Order (Inactivity Threshold)
Lost Customers —

Customer Journey — RFM Segmentation

Smart customer segmentation based on Recency, Frequency, and Monetary value. Click any segment for tailored strategies.

RFM Distribution Heatmap (R × F)
⬅ Recency (1=Old, 5=Recent) | Frequency (1=Low, 5=High)
SKU × Month — Fact vs Forecast Planning
Historical Fact comes live from the Sales Dashboard; the forecast blends a rolling average with the same month last year.
View
Search SKU
⭐ Focus list
Achievement: ■ ≥100%  ■ 90–99%  ■ <90%

Scroll horizontally to compare months

Channel × Branch Coverage Matrix

Number of customers in each channel for each branch. Excluded cells = covered by 3rd party distributors. Click any cell for details.

Period:
Universe = customers up to period end • Active = bought in selected period
Coverage Matrix
Empty (0) Excluded (3rd party) Active Click any cell to see customer details

Daily Performance — Per Person × Day

Daily invoices and sales for each Salesman, Supervisor, or NSM. Click any cell for details. Each cell shows invoices count + sales amount.

Month:
Level:
Daily Performance Matrix
Top number = Invoices count Bottom number = Sales (SAR) Click any cell for daily details

SKU Distribution Matrix — Coverage by Category

Universe = customers in branch who buy from same category. Coverage % shows how well distributed the SKU is. Low % in active branches = opportunity!

Distribution Matrix
High coverage (70%+) Medium (30-70%) Low (under 30%) Click any cell to see customers

Promotion Tracker & Reconciliation

Pre-configured promotions ready to run. Click View Report to see qualifying salesmen, customers, and total compensation owed to agent.

Report

Compensation by Salesman

Returns Analytics & Insights

Track returns by salesman, branch, customer, and SKU. Identify high-return patterns to take corrective action.

Returns Trend (Monthly)
Returns value vs Sales value over time
Top 15 Customers by Returns
Top 15 SKUs by Returns
Returns Rate by Branch

Trade Spend Management

Roshen × Relia trade-spend activities — cost split, uplift & ROI, and the three-stage approval workflow. Native Dashboard module.

Activity Log
New Activity
Analysis
☁️ Cloud-synced
Total Activities
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Total Spend (SAR)
—
Total committed
Approved
—
Roshen + Relia
Pending Approval
—
Awaiting decision
Activity Log
Shared activities, costs and approval status